MIGRAIN index

A level media introduction

My media consumption

SEMIOTICS

Reading an image - media codes

Reception theory

Narrative: blog task

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Public service broadcasting

  the introduction to their report - pages 3-7 . 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audiences ways of viewing are changing in modern society and PBS is becoming less and less popular . 2) Read page 4. How has TV viewing changed in recent years?  There have been significant changes in the way in which people watch television. Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. These trends are affecting all broadcasters, including the PSB channels. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.  The average viewer now s
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Audience theory 2: blog tasks

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think the media is responsible for anti-social behaviour and violence as they have control to what is given to audiences which majorly impacts behaviours upon society . 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is prominent in this era as audiences receive through social media and frequently upon on what is given to them . 3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? Killer clowns - 2016  Secret Nazis - 2016  Sex recession - 2018  The media had a huge responsibility of the increasing of awareness
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Reception theory

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred  reading is that Reebok is open to individuality  which can be displayed with 50 cent being proud of who he is hence the statement ' I am what I am ' . The negotiated reading is the readers may view the bullets as 50 having been short and surviving linking to the resilience  of the shoe similar  to his resilience . An oppisitional reading is that readers may dislike 50 cents past and music career therefore leading towards not purchasing the shoes . 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? The  preferred  reading is - that KFC is good food and eaten by high level performers  . The negotiated reading - that Ronaldo eats KFC before playing a match . An oppisitional reading -  is that KFC is a cheat meal and should be eaten off pitch . 1) Complete Activity 1 on page 2 of the
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