SEMIOTICS

 Part 1) English by Tarun Thind analysis

1) What meanings are the audience encouraged to take about the two main characters from the opening of the film?
That they are unable to speak and are best friends who are there for each other .
2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning?
The ending signifies that indexes are presented everywhere and are mostly visual .



Part 2) Media Magazine theory drop: Semiotics 

1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

The signifier - the thing that does the communication
The signified - that which is communicated

2) What does ‘polysemy’ mean?
  1. The coexistence of many possible meanings for a word or phrase.

3) What does Barthes mean when he suggests signs can become ‘naturalised’?

When the connotation is so well established we don’t consider other meanings .

4) What are Barthes’ 5 narrative codes?

Hermeneutic, proairetic, cultural, connotative, and symbolic code.


5) How does the writer suggest Russian Doll (Netflix) uses narrative codes?
The title acts as a symbolic code here. The symbol of the Russian doll helps us (eventually) to make sense of the narrative.
At some point, fairly early on, the camera pans past and lingers on a close up of a bowl of fruit that is entirely rotten – only the most observant viewer (usually the student or teacher of film and media) sees this. This is an example of an enigma code.

Part 3) Icons, indexes and symbols

1) Find two examples for each: icon, index and symbol. Provide images or links.

Icon: A social media logo . A red light .





Index: A social media sites name . The image of the red light .










Symbol: The social media site itself . Red meaning stop











2) Why are icons and indexes so important in media texts?
Icons is the physical state compared to index which is what you can infer .
3) Why might global brands try and avoid symbols in their advertising and marketing?


Because symbols have to be taught .

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? (This web feature on bad ads and marketing fails provides some compelling examples).

Bloomingdale . It's slogan ' meant to be taught ' was misinterpreted therefore leading to their failure .

5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.
The youtube logo which signifies a video recording . Youtube is a highly successfull product used around the world .

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