Score advert and wider reading
you can download it here 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960's companies adapted their way of advertisement production which meant they relied rather on instincts instead of market research therefore utilising traditional beliefs and humour in order to attract customers . The score advert demonstrates this with the representation of woman being lesser then men and the use of the hidden inappropriate meaning behind the gun which would intrigue audiences with the use of humour . 2) What representations of women were found in post-war British advertising campaigns? Woman were commonly conveyed as helpers and supporters of men . 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too . C- Women dressed in a sexualised manner in order to appeal towards the male gaze . L- Brigh