A level media 1 Obaida Mr Pall

    you can download it here   1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960's companies adapted their way of advertisement production which meant they relied rather on instincts instead of market research therefore utilising traditional beliefs and humour in order to attract customers . The score advert demonstrates this with the representation of woman being lesser then men and the use of the hidden inappropriate meaning behind the gun which would intrigue audiences with the use of humour . 2) What representations of women were found in post-war British advertising campaigns? Woman were commonly conveyed as helpers and supporters of men . 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too . C- Women dressed in a sexualised manner in order to appeal towards the male gaze . L- Brigh

 MM75  (p28). You'll  find our Media Magazine archive here  - 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  European countries  effectively got into a race to see how  many undiscovered lands they could  conquer first, and by ‘undiscovered’ I  mean, ‘countries where the indigenous  population didn’t have good enough  weapons to fight back’. Countries like  France, Spain, the Netherlands, Portugal  and Britain effectively turned into the  seagulls from Finding Nemo, zipping  around, shouting ‘MINE’ at every new  piece of land they discovered. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes  associated with colonialism began to  be challenged. Postcolonialism, like  postmodernism, refers less to a time  period and more to a critiquing of a  school of thought that came before  it. 3) How does Paul Gilroy suggest postcolonialism influe