A level media 1 Obaida Mr Pall

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think the media is responsible for anti-social behaviour and violence as they have control to what is given to audiences which majorly impacts behaviours upon society . 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is prominent in this era as audiences receive through social media and frequently upon on what is given to them . 3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? Killer clowns - 2016  Secret Nazis - 2016  Sex recession - 2018  The media had a huge responsibility of the increasing of awareness

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The writer displays his belief as if video games condition players to react upon the action in the game . 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  It links due to readers taking in any information that is given out to them . Non passive audiences may criticise due to false writings . 3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I believe hypodermic needle theory  is common to many audiences  however some audiences that aren't passive disobey with what is given to them and don't always fully have firm belief within what is presented to them . Two-step flow model 1) Summarise the two-step flow model.  What is an opinion leader? A theory t

    Read  Media Factsheet 03 - Genre: Categorising texts 1) What example is provided of why visual iconographies are so important? The mise-en-scene - usually indicates the genre . 2) What examples are provided of the importance of narrative in identifying genre?   Visual and aural iconographies . 3) What is the difference between character representation in action movies and disaster movies? In action movies character are shone upon in a high light and are seen as a hero compared to disaster movies where characters are commonly presented as having a life that is breaking down . 4) What are the different ways films can be categorised according to Bordwell?  • vampire movies (Blade (1998: dir. S. Norrington)), • psychological horrors (Saw (2004, dir. J. Wan)), • gothic horrors (Bram Stoker’s Dracula (1992: dir. F. Coppola)), • ghost stories (The Grudge (2004: dir. T. Shimuzu)), • the teen slasher (Scream (1996: dir. W. Craven)), • haunted-house movies (The Amityville Horror (2005: dir.

1) What examples of  binary opposition  can you suggest from watching this clip? The complete opposite  opinions between Nigel Farage and Russel Brand as well as the crowd opinions being oppositional  to the speakers . 2) What  ideologies  are on display in this clip? The ideologies of  immigration and whether it is negative or positive and the workers of the UK . Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The saturation and releasing of products in the industry is controlled and is therefore dependent on higher powers within the industry . 2) What view of capitalist ideology is presented in the Hunger Games films? There is leaders that control the moves of other individuals with less 'power' . 3) What do the Hunger Games fi

  Read  these extracts from an academic essay on gender in advertising by Reena Mistry .  1) How does Mistry suggest advertising has changed since the mid-1990s? She suggests that advertising has increasingly  employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous as well as an increase in homo-sexual representation . 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? . 'Feminine mystique': 'the highest value and the only real commitment for women lies in the fulfilment of their own femininity. The highest good is keeping house and raising children' . Women being increasingly portrayed as decorative (empty) objects . 3) How did the increasing influence of clothes and make-up change representations of women in advertising? Women were formally presented sexually alongside their clothes and make-up and were commonly used for the male gaze however with the increase in feminism

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It displays both family disputes and family love to stem from  marmite . The gene results could be established as the new equilibrium for one family however to an apposing family it may cause disequilibrium . So as the marmite linking to Propp's character type with the marmite either being a hero or a villain . 2) What persuasive techniques are used by the Marmite advert? They persuade lovers of marmite to stand proud in their love through the rebellious daughter and also show the love marmite can create . 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertisers must keep finding new ways to  sell if consumers are to continue wanting  to buy the products and services of their  clients. 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referencing to

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Obaida , some attempt at analysing the unseen media product . EBI : No reference to media theory or subject terminology for your Q2 - lots of gaps in your knowledge here . 6/20 E  2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1 : 3/8 . H ow the different modes and language associated with different media forms communicate multiple meanings Q2: 3/12 . Demonstrate understanding of contexts of media and their influence on media products and processes 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  potential points in the mark scheme that you didn't include in your answer. • Satisfactory understanding of the theoreti