Introduction to advertising

 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.

It displays both family disputes and family love to stem from  marmite . The gene results could be established as the new equilibrium for one family however to an apposing family it may cause disequilibrium . So as the marmite linking to Propp's character type with the marmite either being a hero or a villain .

2) What persuasive techniques are used by the Marmite advert?

They persuade lovers of marmite to stand proud in their love through the rebellious daughter and also show the love marmite can create .

3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?

Advertisers must keep finding new ways to sell if consumers are to continue wanting to buy the products and services of their clients.

4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?

Referencing to real life situations and other influential additives . This could be linked to emotive appeals through the demonstration of certain situations .

5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?

Marmite use culturally appropriate ways in order to reach to audiences such as their humour and quotes which show they are up to date . This refers to inclusiveness as they are including audiences .

6) What is the difference between popular culture and high culture? How does Marmite play on this?

Popular culture is seen as what is constantly referred to and liked compared to high culture which is based on societal and cultural likes . Marmite utilise high culture in order to meet consumer needs .

7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

Marmite do this in order to display confidence in their product which would lead to an increase in popularity to audiences .

8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

It neatly sums up the
aspirational nature of advertisements from an
industry that is based around the ethics of
consumerism. We are being sold products that we
believe might make us better in some way – more
healthy; more informed; more cool; more
attractive; more enviable.
  

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