A level media 1 Obaida Mr Pall

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred  reading is that Reebok is open to individuality  which can be displayed with 50 cent being proud of who he is hence the statement ' I am what I am ' . The negotiated reading is the readers may view the bullets as 50 having been short and surviving linking to the resilience  of the shoe similar  to his resilience . An oppisitional reading is that readers may dislike 50 cents past and music career therefore leading towards not purchasing the shoes . 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? The  preferred  reading is - that KFC is good food and eaten by high level performers  . The negotiated reading - that Ronaldo eats KFC before playing a match . An oppisitional reading -  is that KFC is a cheat meal and should be eaten off pitch . 1) Complete Activity 1 on page 2 of the

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical: The poster is cut into two equal sized images ; one with an image of 50 cent and the other an image of each of his fingers prints . The images displayed are set in a black and white theme which could potentially signify a flashback which could hint his past experiences such as his gangster life . The black background could suggest that 50 cent is proclaimed as the central key of importance . Reebok demonstrate their slogan at the bottom left of the poster leading upon the ideology that they are inspired by 50 cent and are forced to lay him as the leading factor of the poster . Written/verbal: In the poster in front of the fingerprints at the top there is a 19 word quote from 50 cent in which he discusses his background and where he