Ideology

1) What examples of binary opposition can you suggest from watching this clip?

The complete opposite opinions between Nigel Farage and Russel Brand as well as the crowd opinions being oppositional to the speakers .

2) What ideologies are on display in this clip?

The ideologies of  immigration and whether it is negative or positive and the workers of the UK .

Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 


Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

The saturation and releasing of products in the industry is controlled and is therefore dependent on higher powers within the industry .

2) What view of capitalist ideology is presented in the Hunger Games films?

There is leaders that control the moves of other individuals with less 'power' .

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

That those in power control ideas therefore beliefs held within society can be shifted in order to fit the ideological needs of  the higher powers .

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

• People should put their families first.
• People should work hard for their money.
• Women should behave in feminine ways, and look after their appearance.
• Pleasure is a goal in life.

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

That the lower class gain polluted mindsets based on what the people of power feed them .

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

His view was that ideology is the greatest material power and dominates our day to day lives through two key
forms of control:
1: Repressive State Control,
2: ‘Ideological State Apparatuses’

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

I agree that the lower class (majority of society) are further controlled by the higher class people with power and blindly follow alongside taking in all what is fed to them whether it be beneficial or negative including false information .

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