Media Paper 1 mock exam - Learner response

 1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: 

Obaida, some attempt at analysing the unseen media product (Q1). Some attempt at answering each question in the paper.

EBI:

Overall, quite a poor performance but this is mainly due to your responses for most questions being general comments unsupported by specific example from the CSP's, terminology or theories. All reflective of the little blog work.

25/84 E

Now read through the genuine AQA mark scheme. This is vital as the paper was an official exam paper and therefore the mark scheme tells us a lot about what AQA are expecting us to produce.

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1: 4/8 marks

- No genre theory mentioned

- Audience information 

- Longevity of franchise

Q2: 4/12

- Specific reasons for both

- Detail on Score CSP print advert and the positioning techniques used

- Include unseen and the intentions of producers

Q3: 4/9

- Analysis of the set product is reasonable and straightforward, and informed by a generally sound

knowledge and understanding of the concept of stereotyping

- Context about youth and Britain in different eras

Q4: 2/20

-Application of knowledge and understanding produces an evaluation of Lévi-Strauss’ ideas that is

sound and well-informed

- For Score, the man provides a focus for a number of oppositions: male-female,

masculine-feminine, clothed-unclothed, dominant-dependent, top-bottom.

- For Sephora, the film itself offers colour-monochrome, moving image-still image,

sound-silence, new stock-archive, past-present.

Q5.1: 1/3

B - deregulation

C - globalisation

F - media concentration

Q5.2: 2/3

- Example could be, memes, fan fiction and parodies etc.

Q6: 2/9

- How low to medium-budget film-makers still use traditional marketing techniques to promote their products.

Q7: 6/20

-Understanding of the theoretical framework that is demonstrated via frequent appropriate evaluation of the extent to which ‘target audience’ is an important element in a product’s success.

3) Look at Question 4 - a 20-mark essay evaluating Levi-Strauss's binary opposition theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

Binary opposites shown through; submissive vs dominant and feminine vs masculinity.

Score - 1960's and how it was more favoured towards men through patriarchal society etc.

Sephora - different elements of binary opposites.

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

CSP's: Revise Sephora and Blinded by the light. Revise film, TV and radio classification.

Theories: Curran and Seaton ideas about power in the industry.

Terms: Textual poaching.