Cultural Industries: blog task

  you can access it online here using your Greenford Google login. 

1) What does the term 'Cultural Industries' actually refer to?

The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature.


2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?

Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money.


3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?

Some media products do this in order to represent there industry as a counter to inequalities and capitalism presented from the higher industries along attracting customers and consumers as they will share similar ideologies .

4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?

• Risky business

• • Risky business

• Creativity versus commerce

• High production costs and low reproduction costs

• Semi-public goods; the need to create scarcity

• High production costs and low reproduction costs

• Semi-public goods; the need to create scarcity


5) Why are so many cultural industries a 'risky business' for the companies involved?

There is always a high chance of losing money and not actually reaching there targeted audience . 

6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?

I believe media products should focus on creativity first in order to attract and actually reach customers however without profit it will cause them to come to a stop meaning that commerce is highly important but surely comes after creatvity .

7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) 

Cultural industries are normally involved amongst other industries which means profit comes in from different areas , therefore they can use these advantages to fund and prevent any other possible failures .

8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?

I believe that cultural industries don't fairly reflect the inequalities and injustices of wider society . The creators behind the wider project deserve more then they are commonly receiving .

9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?

10) What is commodification? 

The action or process of treating something as a mere commodity .

11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?

Yes .  But their is a wide range of diversity therefore everyone's needs cannot be met .

12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.

The massive rise of social media has caused opinions to change as everyone can speak out and everyone can find their own sources .

The increase of being an inclusive culture - excepting everyone .

The use of bias .

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