A level media 1 Obaida Mr Pall

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"?  Due to YouTube anyone can be the producer and they can produce any type of content which is opposing to the original media creativity where industries would put a lot of thought and effort into the production of products. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  The globalised domination of the american popular of YouTubers cause Americanisation to influence the audience. 3) How do influencers reinforce capitalist ideologies?  As they start to get sponsors they become heavy on releasing content in order to make money and increase their successes

Go to our Media Magazine archive (issue MM79)    Media Magazine archive .  and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She wants to present herself as an independent artist and wants to move on from being controlled under a record label. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She wanted to dive into different aspects of media as she felt she could achieve more in the industry and trusted herself to create a quality short film. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-release of albums, producing short films. Since the original release of Red all the way back in 2012, Swift has been forced to control virtually every aspect of her public image. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Tay

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Obaida , a fair attempt at Q3 - some knowledge of magazine CSP's + how they attract audiences EBI: Give specific examples for Newsbeat (Q1) + explain/validate media effects theories for WOTW (Q2) 17/40 D 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Q1 - 15-29 Young target audience = election coverage  Q2 - News chosen to educate young audiences Q3 - Music in the background engages audiences 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the following: Gerbner's Cultivation theory: useful or not useful? Why? Useful as each reader may have a different perspective. Frankfurt School's Hypodermic Nee