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Showing posts from July, 2024

GQ: Language and Representation

    Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here .  1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest. Special Interest. Professional.  GQ magazine is professional and it is also special interest as not everyone has interests towards it. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They target men through fashion and image , but also appeal to their intelligence and information regarding culture. 3) What does the factsheet say about GQ cover stars? That they select their cover stars carefully. 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. Masthead- It introduces the magazine and sections. Main cover-line- Catches the eye of the reader. Numbers- Keeps the reader up to date. Central image- Creates an idea of what the magazine is for and

Sephora Black Beauty Is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora were trying to counter the racist claims they had pushed against them following the incident with rapper SZA by trying to celebrate black history inside of black beauty. 2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ads acros

Y12 exam - Media Paper 1: Learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Obaida , not your greatest assessment but you are able to somewhat analyse an unseen media product. EBI: Quite simply - not enough work or preparation has reflected in your assessment. Complete the blog work to see an improvement for next year.  17/42 D 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The typography on the advert is all sans serif, offering connotations of a more youthful,  modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger pr