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Influencers and celebrity culture

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"?  Due to YouTube anyone can be the producer and they can produce any type of content which is opposing to the original media creativity where industries would put a lot of thought and effort into the production of products. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  The globalised domination of the american popular of YouTubers cause Americanisation to influence the audience. 3) How do influencers reinforce capitalist ideologies?  As they start to get sponsors they become heavy on releasing content in order to make money and increase their successes

OSP: Taylor Swift CSP - Language and Representations

Go to our Media Magazine archive (issue MM79)    Media Magazine archive .  and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She wants to present herself as an independent artist and wants to move on from being controlled under a record label. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She wanted to dive into different aspects of media as she felt she could achieve more in the industry and trusted herself to create a quality short film. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-release of albums, producing short films. Since the original release of Red all the way back in 2012, Swift has been forced to control virtually every aspect of her public image. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Tay

Y13 baseline assessment learner response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Obaida , a fair attempt at Q3 - some knowledge of magazine CSP's + how they attract audiences EBI: Give specific examples for Newsbeat (Q1) + explain/validate media effects theories for WOTW (Q2) 17/40 D 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Q1 - 15-29 Young target audience = election coverage  Q2 - News chosen to educate young audiences Q3 - Music in the background engages audiences 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the following: Gerbner's Cultivation theory: useful or not useful? Why? Useful as each reader may have a different perspective. Frankfurt School's Hypodermic Nee

GQ: Language and Representation

    Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here .  1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest. Special Interest. Professional.  GQ magazine is professional and it is also special interest as not everyone has interests towards it. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They target men through fashion and image , but also appeal to their intelligence and information regarding culture. 3) What does the factsheet say about GQ cover stars? That they select their cover stars carefully. 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. Masthead- It introduces the magazine and sections. Main cover-line- Catches the eye of the reader. Numbers- Keeps the reader up to date. Central image- Creates an idea of what the magazine is for and

Sephora Black Beauty Is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora were trying to counter the racist claims they had pushed against them following the incident with rapper SZA by trying to celebrate black history inside of black beauty. 2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ads acros

Y12 exam - Media Paper 1: Learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Obaida , not your greatest assessment but you are able to somewhat analyse an unseen media product. EBI: Quite simply - not enough work or preparation has reflected in your assessment. Complete the blog work to see an improvement for next year.  17/42 D 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The typography on the advert is all sans serif, offering connotations of a more youthful,  modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger pr

Collective identity in the 21st Century

  Read the Media Magazine article on collective identity:   Self-image and the Media   (MM41 - page 6). Our   Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We all have complicated beliefs about who we are; there are differences amongst the people we want to be, the people we think we are, and the people we want other people to see us as. Our identity would have been shaped by externally manufactured components of our lives, such as gender, class, and religion, as well as the roles that were predestined and part of the accident of the family we were born into. Our self-perception is influenced by dominant values, and during the late 1960s and early 1970s, individualism was starting to gain traction.  The notion that an identity might be formulated in terms of an externalised image emerged during the early 20th century post-industrial consumer boo