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Paul Gilroy - Post colonial

  Go to our Media Factsheet archive on the Media Shared drive and open   Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can   access it online here   using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Historically constructed – formed by colonialization, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy is saying that racism isn’t caused by race, racism causes  race. Racism is not caused by the clash of two or more races – racism  is not a natural phenomenon. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans  are part of different ethnic compartments, with race as the basis of  human differentiation. Gilroy is
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Taylor Swift: Audience and Industries blog tasks

  Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Julia Fox and her active fan accounts on Twitter, Ariana Grande's fan who came after her ex boyfriend and Cardi B's fans who made efforts to attack her boyfriend. 2) Why did Taylor Swift run into trouble with her fanbase?  Fans believed she was deemed as too prestige when she presented her celebrity lifestyle. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  No they don't as they present that fan culture is still active and important in the media which opposes Shirky's idea of audiences ending. Read  this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Fans purchase tickets for concerts and tours as well as merchand
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Clay Shirky: End of audience blog tasks

Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? He discovered he could email and exchange files  with people at other universities when completing his masters degree - further discovering he could message anyone around the world with the use of the internet. 2) What are the negatives or dangers linked to the development of the internet? Child abuse , fraud , scams and stalking. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? In order to achieve an  open society based around principles of  equality of opportunity, social justice and free  expression, it will have to be built on technologies  which are themselves ‘open’. 4) Bill Thompson outlines some of the challenges and questions for the future of
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Influencers and celebrity culture

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"?  Due to YouTube anyone can be the producer and they can produce any type of content which is opposing to the original media creativity where industries would put a lot of thought and effort into the production of products. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  The globalised domination of the american popular of YouTubers cause Americanisation to influence the audience. 3) How do influencers reinforce capitalist ideologies?  As they start to get sponsors they become heavy on releasing content in order to make money and increase their successes
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OSP: Taylor Swift CSP - Language and Representations

Go to our Media Magazine archive (issue MM79)    Media Magazine archive .  and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She wants to present herself as an independent artist and wants to move on from being controlled under a record label. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She wanted to dive into different aspects of media as she felt she could achieve more in the industry and trusted herself to create a quality short film. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-release of albums, producing short films. Since the original release of Red all the way back in 2012, Swift has been forced to control virtually every aspect of her public image. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Tay
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Y13 baseline assessment learner response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Obaida , a fair attempt at Q3 - some knowledge of magazine CSP's + how they attract audiences EBI: Give specific examples for Newsbeat (Q1) + explain/validate media effects theories for WOTW (Q2) 17/40 D 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Q1 - 15-29 Young target audience = election coverage  Q2 - News chosen to educate young audiences Q3 - Music in the background engages audiences 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the following: Gerbner's Cultivation theory: useful or not useful? Why? Useful as each reader may have a different perspective. Frankfurt School's Hypodermic Nee
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GQ: Language and Representation

    Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here .  1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest. Special Interest. Professional.  GQ magazine is professional and it is also special interest as not everyone has interests towards it. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They target men through fashion and image , but also appeal to their intelligence and information regarding culture. 3) What does the factsheet say about GQ cover stars? That they select their cover stars carefully. 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. Masthead- It introduces the magazine and sections. Main cover-line- Catches the eye of the reader. Numbers- Keeps the reader up to date. Central image- Creates an idea of what the magazine is for and
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